Privacy Policy

Baobab Privacy Policy

 Last Updated: 5/12/2021

Welcome to Baobab! You are now reading our Privacy Policy, which applies to the virtual reality content viewing applications (each, an “App”) made available by Baobab Studios Inc. (“Baobab”) and our website located at www.baobabstudios.com (the “Site”). The App, the Site and our related services are collectively called the “Services”. Protecting your privacy is really important to us.  With this in mind, we’re providing this Privacy Policy to explains how we collect, use and share information from our about you when you use our Site or Services.  This Privacy Policy does not apply to any third-party websites, services or applications, even if they are accessible through our Services or used to access our Services.

The data controller of your personal information will be Baobab Studios Inc.

Revisions to this Privacy Policy

Any information that is collected via our Services is covered by the Privacy Policy in effect at the time such information is collected. We may revise this Privacy Policy from time to time. If we make any material changes to this Privacy Policy, we’ll notify you of those changes by posting them on the Services or by sending you an email or other notification, and we’ll update the “Last Updated Date” above to indicate when those changes will become effective.  The date at the top of the Privacy Policy tells you when it was last updated.  Any changes to this Privacy Policy will become effective when the revised Privacy Policy is posted.  By continuing to use the Site and/or the Services following any changes to this Privacy Policy, you acknowledge you have read and understand the updated Privacy Policy, and you understand that we will collect, use, and share information as stated therein.

PLEASE READ THIS PRIVACY POLICY CAREFULLY TO UNDERSTAND HOW WE HANDLE YOUR INFORMATION. BY USING THE SERVICES, YOU ACKNOWLEDGE YOU HAVE READ AND UNDERSTAND THE PRIVACY POLICY AND THAT WE WILL COLLECT, USE AND SHARE YOUR INFORMATION AS SET FORTH BELOW.

Information we Collect and Purposes

The tables below explain the categories of information we collect and the purposes for which we use them or may use them in the future.  Please note that we may use any or all of this information to comply with the law, detect or prevent fraud, and to defend our legal rights.  Further detail about each of the purposes is set out in the “Additional Information on Purposes” table below.

Information you Provide Us

Information You Provide Us

Purpose of Use

Contact Information and Account Registration

For example: name, email, postal address, telephone number, account user name and password, business contact information, and any information you may provide to us at an event or in person.

  • Provide the Services

  • Personalize your experience

  • Send you marketing communications

  • Provide seamless experience across platforms and devices

  • Protect our users, Services and properties

  • Build and manage business-to-business relationships

  • Market and advertise for third parties

Identification and demographics

For example: date of birth, gender, nationality, ethnicity, interests, lifestyle information, photos, social media credentials, including identification information about friends, contacts or referrals you provide.

  • Provide the Services

  • Personalize your experience

  • Send you marketing communications

  • Provide seamless experience across platforms and devices

  • Protect our users, Services and properties

  • Market and advertise for third parties

Transactional

For example: purchase history, delivery address and/or membership information.

Please note that all payments for our Services are made through third party service providers and are subject to the privacy policy and terms of service of these third parties. 

  • Provide the Services

  • Enhance membership related services and experiences

  • Personalize your experience

  • Send you marketing communications

  • Provide seamless experience across platforms and devices

  • Protect our users and Services

  • Market and advertise for third parties

User-generated content

For example: photos, videos, audio, and other information you may submit to us, such as comments on our forums.

  • Provide the Services

  • Personalize your experience

  • Send you marketing communications

  • Protect our users, Services and properties

  • Market and advertise for third parties

Research and feedback

For example: comments that you send us through online forms and social media platforms, by email, over the phone, by mail, or in surveys.

  • Provide the Services

  • Personalize your experience

Information we collect automatically from you and/or your device

Information we collect automatically from you and/or your device:

Purposes of use

Device information and identifiers

For example: IP address, cookie IDs, browser type and language, operating system, platform type, device type, and advertising and app identifiers.

  • Provide the Services

  • Personalize your experience

  • Provide seamless experience across platforms and devices

  • Protect our users, Services and properties

  • Send you marketing communications

  • Market and Advertise for third parties

Connection and Usage

For example: domain names, browsing activity, scrolling and keystroke activity, advertisements viewed, forms or fields you complete or partially complete, search terms, whether you open an email, content you view and duration, quality of the service and interaction with the content, logs, and other similar information. If these events occur while you are offline, they may be logged and uploaded to us when you next connect.

  • Provide the Services

  • Personalize your experience

  • Provide seamless experience across platforms and devices

  • Protect our users, Services and properties

  • Send you marketing communications

  • Market and advertise for third parties

Location Information

When you use our Site or Services, we may collect and store information about your location by converting your IP address into a rough geo-location.  If you do not want us to collect location information, you may disable that feature on your mobile device.

  • Provide the Services

  • Personalize your experience

  • Provide seamless experience across platforms and devices

  • Protect our users, Services and properties

  • Send you marketing communications

  • Market and advertise for third parties

Other information sent by your Mobile Device.

For example, user setting as well as information about your use of our Services.

  • Provide the Services

  • Personalize your experience

  • Provide seamless experience across platforms and devices

  • Protect our users, Services and properties

  • Send you marketing communications

  • Market and advertise for third parties

Other information related to your use of Services.

Our servers automatically record certain information about how a person uses our Services (we refer to this information as “Log Data”). Log Data may include information such as:

  • your Internet Protocol (IP) address

  • your browser type

  • your operating system

  • the pages or features of our Services to which you browsed

  • the time you spent on those pages or features

  • the videos you watched through the Services

  • the links on our Services that you clicked on and other statistics.

  1. Provide the Services

  2. Personalize your experience

  3. Provide seamless experience across platforms and devices

  4. Protect our users, Services and properties

  5. Send you marketing communications

  6. Market and advertise for third parties

  7. Analyze how our Services are used

Information from public and commercial sources

Information from public and commercial sources

Purposes of use:

For example: demographic including at a household level, contact information, inferences about your preferences, loyalty program membership, and purchasing data.

  • Provide the Services

  • Personalize your experience

  • Provide seamless experience across platforms and devices

  • Send you marketing communications

  • Build and manage business-to-business relationships

  • Market and advertise for third parties

Source of Information:

  • Advertising providers

  • Analytics providers

  • Marketers

  • Partners (such as for sweepstakes partners)

  • Consumer data resellers

  • Public records databases

  • Related Companies

Social Media Information

For example: if you interact with us through a social media service or log in using social media credentials, depending on your social media settings, we may have access to your information from that social network such as your name, email address, friend list, photo, age, gender, location, birthday, social networking ID, current city, your comments about our Services, and the people/sites you follow.

Purposes of use:

  • Provide the Services

  • Personalize your experience

  • Send you marketing communications

  • Provide seamless experience across platforms and devices

Source of Information:

  • Social media networks

  • Partners of social media networks

Additional information that we collect for business relationships only

Business contact information

For example: company name, your name, email address, and job.

Purposes of use:

Build and manage business relationships

Source of Information:

  • You

  • Your company

  • Trade associations

  • Social media

  • Business data resellers

Due diligence information

For example: contact information, nationality, job title, age, date of birth, gender, country of residence, employment and education information, public, religious, political or trade union roles, personal and professional affiliations, connections to criminal activities or offenses related to money laundering.

Purposes of use:

Compliance and risk management activities for business relationships

Source of Information:

  • Your or your company’s responses to our due diligence questions

  • Third party compliance screening tools and databases.

Additional information on purposes of use

Provide the Services, for example:

  • responding to your requests or inquiries, including technical support

  • sending you service-related communications

  • providing ticketing, payment services, mapping guidance, and offers

  • displaying content you generate, such as video and comments

  • carrying out research and analytics for uses including improving our Services and developing new ones

  • processing your information for promotional campaigns such as sweepstakes and contests, and for surveys, online and offline panels and focus groups

Personalize your experience, for example:

  • providing you with customized product experience

  • creating and updating profiles that can be used for analytics and marketing

Communications (with consent if required)

  • We may periodically send you free newsletters and e-mails that directly promote our Services. When you receive such promotional communications from us, you will have the opportunity to “opt-out” by following the unsubscribe instructions provided in the e-mail you receive.

  • We may send you certain communications regarding the Services and you will not be able to opt out of those communications – e.g., communications regarding updates to our Terms of Service or this Privacy Policy or information about billing, if applicable.

Provide a seamless experience across platforms and devices, for example:

  • identifying you when you log into the Service on multiple devices or web browsers to provide continuity and to match your interests across devices for the purposes of analytics, reporting and to improve the Services

  • identifying you if your devices have attributes suggesting that they may be used by the same individual or household for purposes of analytics, reporting and to improve the Services

Build and manage business relationships, for example:

  • pursuing potential business opportunities, including identifying and contacting the correct person within the company

  • sending communications for business purposes

  • sending event invitations, marketing emails and campaigns, and tracking the effectiveness of such communications

  • providing business contacts with access to our systems, and managing that access

Compliance and risk management activities for business relationships, for example:

  • compliance with laws and regulations

  • managing third party and other risks to our business

  • protecting the reputation of our businesses

  • following our business principles related to ethics and our code of conduct

Protect our users, Services and properties, for example:

  • protecting the safety and security of users and visitors to the Services

  • protecting our digital and physical properties

  • detecting and preventing other activities that may be illegal or in violation of our Terms of Service

Provide the Services, for example:

  • responding to your requests or inquiries, including technical support

  • sending you service-related communications

  • providing ticketing, payment services, mapping guidance, and offers

  • displaying content you generate, such as video and comments

  • carrying out research and analytics for uses including improving our Services and developing new ones

  • processing your information for promotional campaigns such as sweepstakes and contests, and for surveys, online and offline panels and focus groups

Personalize your experience, for example:

  • providing you with customized product experience

  • creating and updating profiles that can be used for analytics and marketing

Communications (with consent if required)

  • We may periodically send you free newsletters and e-mails that directly promote our Services. When you receive such promotional communications from us, you will have the opportunity to “opt-out” by following the unsubscribe instructions provided in the e-mail you receive.

  • We may send you certain communications regarding the Services and you will not be able to opt out of those communications – e.g., communications regarding updates to our Terms of Service or this Privacy Policy or information about billing, if applicable.

Provide a seamless experience across platforms and devices, for example:

  • identifying you when you log into the Service on multiple devices or web browsers to provide continuity and to match your interests across devices for the purposes of analytics, reporting and to improve the Services

  • identifying you if your devices have attributes suggesting that they may be used by the same individual or household for purposes of analytics, reporting and to improve the Services

Build and manage business relationships, for example:

  • pursuing potential business opportunities, including identifying and contacting the correct person within the company

  • sending communications for business purposes

  • sending event invitations, marketing emails and campaigns, and tracking the effectiveness of such communications

  • providing business contacts with access to our systems, and managing that access

When We Share Your Information

Information Shared With Third Party Service Providers

  • We may engage third-party services providers to work with us to administer and provide the Services and other business purposes on our behalf, including research and analytics, hosting, transaction and payment processing, promotion administration, fraud prevention, acquisition and other services.. Service providers may use such information for their operational purposes in order to provide their services to us.

Information Shared With Third Party Partners

  • We may share your information with third party partners. For instance, if you enter a contest or sweepstakes sponsored by a third party, we may share the information you provide for that entry with the sponsor. Depending on the partnership, we may share certain information including contact information (at your direction), identification and demographic information, transactional information, user-generated content that you provide, research and feedback, device information and identifiers, connection and usage information, public and commercial information, and social media information.

Social Networks

  • We may share your information with social media platforms for example, if you click on a Facebook “like” button on a Baobab Service, the “like” may appear on your Facebook account. To control this sharing of information, please review and adjust your privacy settings for the relevant social network.  Depending on your privacy settings and actions on such network, we may share contact information, identification and demographic information, user-generated content, device information and identifiers, connection and usage data, and social media information.

Analytics

  • We utilize Google Analytics, a service provided by Google, Inc. that we use to gather information about how users engage with our Site and Services. For more information about Google Analytics, please visit www.google.com/policies/privacy/partners/.

Law Enforcement, Regulators, Anti-fraud Coalitions and Other Groups:

  • We cooperate with government, law enforcement officials, regulators, anti-fraud coalitions, other groups and private parties to enforce and comply with the law, our legal rights and the legal rights and safety of ourselves and our users. We may disclose any information about you as we, in our sole discretion, believe necessary or appropriate: (i) to respond to claims, legal process (including subpoenas) or other requests from government or other authorities; (ii) to protect our property, rights and safety and the property, rights and safety of a third party or the public in general; (iii) to protect against possible fraud or other illegal activities; or (iv) to stop any activity that we consider illegal, unethical or legally actionable activity.

Business Transactions

  • Information that we collect from our users, including PII, is considered to be a business asset. Thus, if we are involved in a transaction such as a merger, acquisition, asset sale, transfer of control, bankruptcy, reorganization or sale of assets or diligence associated with such matters, some or all of our assets, including your PII, may be disclosed or transferred to a third party acquirer in connection with the transaction.

Third Parties: 

  • We may share information about how you use the Services and interact with content to better tailor how our Services interact with third-party services, including third-party platforms. To enable these purposes, we may share certain demographics information, user-generated content, device information and identifiers, connection and usage data, geolocation data, public and commercial information, and social media information. These third parties may use their own tracking technologies to collect or request information about you, please see our Cookie Notice.  We do not share this information with third party advertisers or advertising networks.

Search Engines

  • Depending on the Service, you may be able to engage with other members of the Service or the public. This may make the name and photo associated with your profile and any comments or user-generated content you provide visible to other members of that Service or the general public. If the information is available to the general public, it may also be searchable by search engines.

Aggregated and/or Anonymized Information

  • We may combine all the information we collect from or receive about you for the outlined purposes. We may aggregate or deidentify your information and may use, share, rent or sell aggregated or deidentified information for any purpose, and such information is not subject to this Privacy Policy.

  • We may share information about you along with a hashed or masked identifier, with third parties so they may better personalize your experience with them and the offers they send you. With your appropriate consent when required, and consistent with applicable law, we may share your video viewing behavior with third parties including service providers, advertising companies, analytic partners, and social media sites.

Legal Bases for Use of Your Information

The laws of some jurisdictions, such as the European Union, require companies to tell you about the legal basis for using, sharing, or disclosing your information. To the extent those laws apply, we may rely on the following legal bases:

  • Performance of a contract: where use of your information is necessary to provide you with our Services under a contract, for example the Terms of Service.

  • Legitimate interest: where use of your information is necessary for our or others legitimate interests and where the use is not outweighed by your rights and interests. Below are some examples of such interests:

    • providing the Services

    • improving our Services and developing new ones

    • recognizing and better understanding our users, including across platforms

    • conducting security and fraud prevention activities

    • marketing and promoting our content and services

    • building and managing business relationships

    • conducting compliance and risk management activities

    • providing and managing access to our systems

    • protecting our rights and assets

    • preventing fraud and other illegal activity

  • Legal obligation:  where use of your information is necessary to comply with laws and regulations such as those relating to anti-bribery and corruption and anti-money-laundering, complying with requests from government bodies or courts, or responding to litigation.

  • With consent:  we may ask for your consent to process your information in a certain way.  Where we rely on this basis, you have the right to withdraw your consent at any time – please see the Your Rights and Your Choices sections below to do this.

Your Choices

If you want us to delete your PII, please stop using our Services (including uninstalling our App) and stop accessing our Site and contact us at [email protected] with your request. We’ll take steps to delete your information as soon we can, but some information may remain in archived/backup copies for our records or as otherwise required by law.

Your Rights

Depending on where you live, you may have certain rights with respect to your information. For example, under local laws, including in the European Union, you may be able to ask us to:

  • provide access to certain information we hold about you, in some cases in a portable format, if technically feasible

  • update or correct your information

  • delete certain information

  • restrict the use of your information

We will respond within the time period prescribed by applicable law. Please note that many of the above rights are subject to exceptions and limitations.

Some Services can only be provided if we have your information, therefore deletion of your information will result in termination of such Services.

We will take reasonable steps to verify your identity, including authenticating you through the email address. We may require further documentation such as a password and user ID before granting access to your information.

California residents with rights under the CCPA or their authorized agents may email [email protected] or call [NUMBER] to request access to stored information or deletion of such information.

U.S. residents who wish to learn more about access or deletion requests may email [email protected].

If you are based outside the U.S. and would like to exercise any individual right you may have please contact us at [email protected].  Please include “My Rights” in the subject line and provide a clear explanation of which right you are exercising and your country of residence in the body of the email.

Your rights and our responses will vary based on your state or country of residency. Please note that you may be located in a jurisdiction where we are not obligated, or are unable, to fulfill a request.  In such a case, your request may not be fulfilled.

If you have any unresolved concerns, you may have the right to complain to your local data protection authority.

“Do Not Sell My Personal Information” (California Residents only)

California law broadly defines “sale” in a way that may include allowing third parties to receive certain information such as cookies, IP address and/or browsing behavior to add to a profile about your device, browser, or you. We do not currently share your personal information to third parties for advertising purposes.  If we modify our privacy policy or practices and begin to sell your personal information, we will provide a means for California residents to opt out of the “sale” of their personal information.

Third Parties’ List – Shine the Light (California Residents only)

California residents can also request a list of all the third parties to which we have disclosed certain personal information (as defined by California’s Shine the Light law) during the preceding year for those third parties’ direct marketing purposes. California residents may contact us at [email protected]. In the body of your request, you must include: “California Shine the Light Request”, your name, a current California address including, street address, city, state, and zip code, as well as sufficient information for us to determine if the law applies to you. You will need to attest to the fact that you are a California resident. We will not accept requests by telephone, email, or facsimile, and we are not responsible for notices that are not labeled or sent properly, or that do not have complete information.

Nevada Residents

We do not engage in the following activity, however Nevada law requires us to post the following: certain Nevada consumers may opt out of the sale of “covered information” for monetary consideration to a person for that person to license or sell such information.  “Covered information” includes first and last name, address, email address, phone number, Social Security Number, or an identifier that allows a specific person to be contacted either physically or online.

If you are a Nevada resident who has purchased goods or services from us, you may submit a request to opt out of any potential future sales under Nevada law by emailing us at [email protected].  Please use “Nevada Do Not Sell” in the subject line. Note we will take reasonable steps to verify your identity and the authenticity of the request.  Once verified, we will maintain your request in the event our practices change.

Cookies and Similar Technologies

We and our service providers, advertisers, and other third parties use cookies and similar technologies (e.g., HTTP cookies, HTML 5, flash local storage cookies, web beacons, GIFs, embedded scripts, ETags/cache browsers, and software development kits) to recognize you on, off, and across our Services and your devices. For more information about the use of cookies and similar technologies on the our Services (including your opt-out choices) please see our [LINK Cookie Notice].

Mobile App and Connected Devices

Depending on the device you use, you may be able to manage your advertising and location preferences through your device settings and as outlined in our [LINK Cookie Notice].  Many operating systems provide their own instructions on how to prevent the delivery of tailored in-application advertisements. We do not control how the applicable platform operator allows you to manage personalized in-application advertisements. You should review your device manufacturer’s support materials and/or the device settings for the respective operating systems for more detail on how to manage such preferences.

You can stop all collection of information by a mobile app by uninstalling the app.

The Security of Your Information

We take reasonable administrative, technical, physical and electronic measures designed to protect the information that we collect from or about you (including your PII) from unauthorized access, use or disclosure. Please be aware, however, that no method of transmitting information over the Internet or storing information is completely secure. Accordingly, we cannot guarantee the absolute security of any information.

HOW LONG WE KEEP YOUR INFORMATION

We will keep your information only for as long as it is necessary to fulfill the purposes described above, unless a longer retention is required or permitted by law. We may delete or de-identify your information sooner if we receive a verifiable deletion request, subject to exemptions under applicable law. The retention period that applies to your information may vary depending on the Services you use and how you interact with them.

Links to Other Sites

Our Services may contain links to or be accessible through websites and services that are owned or operated by third parties (each, a “Third-Party Service”). Any information that you provide on or to a Third-Party Service or that is collected by a Third-Party Service is provided directly to the owner or operator of the Third-Party Service and is subject to the owner’s or operator’s privacy policy. We’re not responsible for the content, privacy or security practices and policies of any Third-Party Service. To protect your information we recommend that you carefully review the privacy policies of all Third-party Services that you access.

International Transfer

We provide Services globally and our company has its headquarters in the United States. We may transfer your information to Related Companies, service providers, and other third parties located outside of your country of residence, including in the United States. This is necessary to provide our Services and for the purposes outlined in this Privacy Policy.  Data privacy laws vary from country to country and may not be equivalent to, or as protective as, the laws in your home country.  We take steps to ensure that reasonable safeguards are in place with aim to ensure an appropriate level of protection for your information, in accordance with applicable law. These measures include data transfer agreements. By providing us with your information, you acknowledge any such transfer, storage or use.

Our Policy Toward Children

Our Services are not directed to children under 13 and we do not knowingly collect PII from children under 13. If we learn that we have collected PII of a child under 13 we will take steps to delete such information from our files as soon as possible.

Questions?

If you have any questions about our Privacy Policy, please contact us at: [email protected].